Five ways I work with independent boutique and wellness hotels

Some hotels come with one specific thing that is not selling.

Others want the whole picture looked at, or want someone to run the work month to month.

Filling the Low Season Without Discounting

Quiet months sell when there is a reason to come, not a lower price. Pages, campaigns and email built around the occasions people actually travel for out of season.

Selling Spa Programmes, Packages and Premium Rooms

The most profitable part of a hotel is the part that needs active selling. Pages, campaigns, search visibility and email for programmes, packages and premium categories, sold before the guest arrives.

Ongoing Hotel Marketing: Ads, Website, Content and Email

One contractor for the whole funnel: Google Ads, Meta, landing pages, conversion, SEO, AI visibility and email. Specialised in independent boutique and wellness hotels. 20 years in digital marketing.

AI Search Visibility for Hotels | Get Recommended by ChatGPT

Guests ask ChatGPT and Gemini where to stay and get two or three names back. I help independent boutique and wellness hotels get into those answers and into search results.

Hotel Marketing Review: Find Where Direct Bookings Are Lost | Direct Booking Blueprint:

A review of your campaigns, website, booking flow and enquiries, with a written plan of what is losing you bookings, what each fix is worth, and what to do first. Fixed price.

Armen Kaladzhyan

MARKETING FOR BOUTIQUE
AND WELLNESS HOTELS

I have worked in digital marketing since 2002. Paid media, search, website conversion and commercial strategy.

I have worked with hotels since 2015. Today they are my main focus: independent boutique and wellness properties, retreats, countryside hotels and small luxury stays. Places with an idea behind them.

Before hotels I spent years with medical clinics in several countries. That is where I learned how people buy something expensive that they think about for weeks. A wellness or medical programme is chosen the same way.

My work starts with what a hotel already has: its data, its reviews, its existing demand. Then I build campaigns, pages and content around one commercial goal at a time, and measure that goal on its own.

I take on a small number of projects, so each one gets proper attention.